The NSSF SHOT Show is gearing up for its annual comprehensive industry event, promising four days packed with exhibits, education, and unparalleled networking opportunities. Shot Show Las Vegas 2026 is scheduled for January 20–23, 2026, at the expansive Venetian Expo and Caesars Forum in Las Vegas. This is your essential chance to connect with the firearm industry’s top manufacturers, distributors, experts, and more.

Witness the Scale of the Industry at Shot Show 2026 Las Vegas

The SHOT Show is renowned as a trade-only event, strictly reserved for relevant exhibitors and qualified buyers. It is the sole event where professionals can view product lines from the world’s leading manufacturers, alongside hundreds of smaller companies showcasing innovative products and accessories. Attendees at Shot Show Las Vegas 2026 will explore more than 2,700 exhibits across an expanded floor plan spanning over 800,000 net square feet of space.

The diversity of the industry is evident in the list of exhibitors. The Shot Show Las Vegas 2026 Trade Fair will feature numerous new exhibitors across key categories, including 40 new Firearms exhibitors, 35 in Law Enforcement Products & Services, 28 in Custom Manufacturing, and 19 in Hunting Gear & Accessories. Retailers and ranges, who are the focus of much of the event, will also find the Archery Business + Hunting Retailer Pavilion inside Caesars Forum, which offers a complete view of this profitable segment, ranging from traditional bows to compound technology and trail cams. Furthermore, the SHOT Show Supplier Showcase is specifically available for suppliers catering to shooting, hunting, or outdoor manufacturers.

Education and Professional Development at the Shot Show 2026 Exhibition

The Las Vegas Shot Show 2026 will provide dedicated education programs customized for specific attendee groups. Retailers and range operators can enroll in SHOT University™, running from January 20–22, which offers courses designed to strengthen sales, streamline operations, and sharpen compliance in today’s competitive environment. A la carte sessions are available, though seats are limited, and NSSF members qualify for discounts. For those serving the armed forces and law enforcement communities, the Law Enforcement Education Program (LEEP) focuses on tactical execution and protection measures. The event also offers specialized Export Training Sessions.

Unrivalled Networking Opportunities at the Shot Show Las Vegas 2026 Trade Fair

The power of SHOT Week™ truly materializes when professionals connect, and numerous official events are scheduled to facilitate this. After the exhibit floor closes each day, attendees can join the industry at the Great Outdoors Plaza for complimentary receptions:

• Tuesday, January 20: Industry Welcome Reception (5:30 PM–6:30 PM).

• Wednesday, January 21: Industry Networking Reception (5:30 PM–6:30 PM).

• Thursday, January 22: Industry Happy Hour (5:30 PM–6:30 PM).

Notably, the SHOT Show provides a free beer to attendees during these Tuesday through Thursday networking hours. For those looking to continue connections into the evening, SHOT After Dark provides exclusive access to premier Las Vegas nightlife venues.

Exhibitor Essentials – Book Your Trade Show Booth with Whimsical Exhibits

Exhibitors are reminded that registration is now open. The Exhibitor Registration Dashboard is the central hub for submitting badges (Exhibitor, Exhibitor Buyer, Exhibiting Media, Guest, Talent) and purchasing extras like Monorail Passes or SHOT After Dark Events tickets.

Partnering with a trade show booth builder is crucial for streamlined preparation for SHOT Show 2026. Here Whimsical Exhibits assists your company with the booth during setup, show days, or dismantling. Partnering with Whimsical Exhibits offers crucial logistical and compliance benefits for SHOT Show. We are a leading trade show booth builder and modular booth rental company in Las Vegas that offers all kinds of rental and non-rental booths.