Pay per click as PPC which you have heard many times is an important digital marketing term which is mostly used to market your business .PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it. For example, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a sturdy profit. This prevents advertisers from investing their budgets into campaigns that can't be measured quantitatively. The idea of a pay-per-click campaign is to "buy visits" for a specific site. The aim is to generate a specific type of user action, such as registering or buying a product. If you're looking for a PPC analyst you should go for a digital marketing agency, You should choose best digital marketing agency in Indore for Your PPC Campaigns to generate better ROIs on your campaigns.

Although PPC is a very common option, it is not the only payment model for online campaigns. Therefore, it’s important to distinguish it from others which can include:

PPM (payment per thousand). Here, the advertiser pays a fixed amount for every thousand impressions, meaning every time the advertisement is shown a thousand times to the users. Keep in mind that with this model you do not know how much you will pay for each visit, due to difficulties in predicting how many clicks each additional thousand impressions will generate.

PPA (payment for acquisition). In this case, the advertiser pays each time a user performs a certain action, like downloading an app. Therefore, the link between cost and objectives is even more evident than in the case of PPC.



Advantages Of PPC

1. You only pay for the visits you receive- In other advertising models, advertisers pay a fee for having the ad shown but do not have the guarantee that it is generating results. With pay per click, there is a direct link between cost and performance (visits).


2. You have a lot of information about the performance of the ad-The pay-per-click platforms offer the advertiser complete information about what is happening with the advertisement, including the number of impressions, clicks, and conversions.


3. Good optimization possibilities-With all this data, it is very easy to know if an ad is working or not and correct the course in real-time. In fact, the most advisable strategy is to create several variations of each ad and compare them to see which ones work best. This way, you can get better results every time.


4. The ads reach the right audience- Thanks to the many segmentation options, you won’t waste a single click. Only the users you want to target will see the ad. This yields better results since a user who is part of the target audience has a higher chance of clicking on the ad. The higher the percentage of clicks, the lower the cost of the ad.


5. You can control your budget very precisely- PPC models allow you to set a maximum budget per day, and in some cases, you can start with just $1. This means that they can be adapted to advertisers of all sizes and that you can control in advance how much you spend on each campaign.


6.You can decide where and when your ad will be shown-Within the pay-per-click model, you can show your ads on many different platforms and locations and select the ones that interest you the most. Some sites also allow you to choose the days and times when your ads will be shown.


7. You will achieve better positioning and visibility -Thanks to the PPC, you can show your ads on some of the sites most visited by users, such as search engines, and social networks.




 Pay-per-click advertising strategy surely boosts your sales and business by helping you with targeting and connecting with target audiences. By embedding the above-mentioned 5 five components in your PPC marketing strategy you can avail of the full benefits of this fantastic marketing tool.