Printing can be daunting for the average consumer; most believe the design and colors do the work alone. But here's a little secret: choosing the appropriate paper type and size can drastically transform how your prints appear and feel - be it business cards, flyers, posters or menus. Finding your ideal combination is key! 

At Elixir Print, we help you select the ideal paper for your printing needs. With this handy guide on printing papers and sizes available to you, we aim to assist in finding you what you need for your next project. 

What Makes Paper So Important?

Paper may appear simple, but its texture, thickness, and finish adds much-needed depth and dimension to any print design. It can give prints an expert and professional appearance. 

Here’s why paper choice matters:

• It changes how your design looks — colours can appear brighter or softer.
  
  

• It affects how your product feels — thick paper feels premium, thin paper feels light.
  
  

• It influences the purpose — heavy paper for cards, light paper for flyers.
  
  

• It reflects your brand’s image — good paper gives a professional impression.
  
  

That’s why at Elixir Print, we guide you through all the options before you print.

Popular Types of Printing Paper

Not all papers are equal - each type has its own distinct use and feel. Let's look at some of the most commonly used types of printing paper today: 

1. Gloss Paper

Gloss paper's glossy surface makes images and colors pop off the page, perfect for marketing materials that require standing out. 

Best for: Posters, flyers, brochures, and leaflets.

2. Matte Paper

Matte paper features a smooth surface without shine for an elegant and professional appearance. Perfect for professional prints. 

Best for: Reports, menus, presentations, and certificates.

3. Silk Paper

Silk paper lies between matte and gloss - not too shiny, not too dull - and gives off an extravagant vibe. It feels soft against your fingertips for an exquisite feel. 

Best for: Magazines, booklets, and catalogues.

4. Bond Paper

Thin and lightweight office paper, commonly known as copy paper is the standard office choice. Writing on it is also very straightforward. 

Best for: Letters, invoices, and forms.

5. Recycled Paper

Made from recycled materials, this eco-friendly option is an excellent way to demonstrate commitment to sustainability in business settings. 

Best for: Office use, eco-friendly marketing, and business stationery.

6. Textured Paper

Textured paper adds depth and character to your prints. 

Best for: Invitations, greeting cards, and certificates.

Paper Weight: Understanding GSM

Your eyes have probably caught sight of papers bearing labels reading 150 GSM or 400 GSM, which indicates how thick and heavy their paper is. GSM stands for grams per square meter and gives a measure of how heavy its paper is. 

Here’s a quick guide to paper weights:

• 80-100 GSM: Standard paper for everyday printing.
  
  

• 120-170 GSM: Slightly thicker, good for leaflets and brochures.
  
  

• 200-300 GSM: Stronger and more durable — perfect for covers and menus.
  
  

• 350-450 GSM: Thick and sturdy — ideal for business cards and invitations.
  
  

In short: the higher the GSM, the thicker the paper.

Standard Paper Sizes

Printing paper sizes follow a global standard — the A series. Each size is half of the one above it, making it easy to scale designs up or down.

Here’s a simple breakdown:

If you want something special, Elixir Print can also create custom paper sizes for your unique projects.

Common Paper Finishes

The finish of your paper adds the final touch to your design. It’s what makes your print stand out.

Here are some popular finishes:

• Gloss Finish: Bright and shiny for colourful designs.
  
  

• Matte Finish: Smooth and soft for a subtle, elegant look.
  
  

• Laminated Finish: Adds protection and durability; comes in matte or gloss.
  
  

• Spot UV: Adds a glossy effect to specific areas like logos or titles.
  
  

These finishing options give your prints a professional edge and help them last longer.

Choosing the Right Paper and Size for Your Print

Every project has a different purpose. Here’s a quick guide to help you choose:

• Business Cards: 400 GSM matte or silk finish, size 85 x 55 mm.
  
  

• Flyers: 150 GSM gloss or silk finish, size A5 or A4.
  
  

• Brochures: 170 GSM silk paper, folded A4 or A5.
  
  

• Posters: A2 or A3 size, 150 GSM gloss finish.
  
  

• Menus: 250-300 GSM laminated paper for extra strength.
  
  

Still not sure? Don’t worry — our expert team at Elixir Print can help you pick the best option for your design and budget.

Why Choose Elixir Print?

At Elixir Print, we believe in quality, speed, and customer satisfaction. Whether you’re printing business materials, marketing items, or personal projects, we make sure your prints look their best.

Here’s what makes us different:

• Premium-quality papers and finishes.
  
  

• Fast turnaround times for urgent printing needs.
  
  

• Custom sizes and materials to match your brand.
  
  

• Friendly customer support ready to guide you every step of the way.
  
  

We take great pride in offering printing services that can make your business shine without draining its budget. 

Final Thoughts

Picking out the ideal printing paper and size isn't simply about aesthetics; it's about leaving an impactful lasting impression. Selecting an eye-catching printing surface brings your design to life and highlights your brand, whether that means something shiny and bold or smooth and refined - Elixir Print has what you're looking for! 

So the next time you plan a print project, keep this in mind: superior paper means outstanding printing results. 

Call us at: +44 (0)20 7193 7756
Email us: hello@elixirprint.co.uk
Visit our website: Elixir Print