A WhatsApp ad campaign is a promotional message that directs users to a WhatsApp chat with a business, providing them with what they are looking for. WhatsApp ads can be created in the WhatsApp Business app or integrated into Facebook or Instagram ads.  

WhatsApp ads can be an effective way to engage with an interested audience because they are delivered to users who have consented to receive communications from businesses. This is WhatsApp Marketing.  

For the best outcome, you can follow the best practices for WhatsApp ad campaign as given below:  

 Some best practices for WhatsApp ad campaign include:   

Following through on the ad’s promise. 

Creating upsells and cross-sell opportunities with product recommendations. 

Asking for opt-ins. 

Using a 24/7 AI chatbot. 

To evaluate the effectiveness of a WhatsApp ad campaign, you can track metrics such as message delivery and open rate, click-through rate, and opt-out rate.   

Let us explore this more with WebMaxy WhatsApp Commerce in this blog article.  

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What is WebMaxy WhatsApp Commerce?   

WebMaxy WhatsApp Commerce is a WhatsApp Business platform designed to simplify the process of creating and managing WhatsApp ad campaigns. It enables businesses to easily create engaging advertisements directly on WhatsApp. It helps them reach their target audience more effectively.   

The platform supports various ad formats and integrates seamlessly with WhatsApp’s API, allowing automated responses, customer interactions, and direct sales within the app. By using WebMaxy, businesses can enhance their marketing efforts, track campaign performance, and optimize strategies in real time, ultimately improving customer engagement and driving higher conversion rates.  

Making a WhatsApp Ad campaign is an easy task. We will discuss the step-by-step guide to make the same with WebMaxy WhatsApp Commerce.  

How To Make a WhatsApp Ad Campaign in WebMaxy WhatsApp Commerce?  

Login and Navigation:  

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To make a WhatsApp Ad Campaign in WebMaxy WhatsApp Commerce, first you need to go to WebMaxy ‘s website: https://www.webmaxy.co/, and you can log in with your existing Gmail id or create an official one with a Password.   

Once logged in, you will be redirected to the Dashboard.  

Now you can follow the below process step wise:  

1. Create an Audience List:  

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  • Go to Audience and select the List option. 

  • You will navigate to the Audience List page. 

  • Click on the ADD button on the right side. 

  • Enter the list name and click on the Save button. 

  • Click on the newly created list name and select the Add Contact functionality: Now, here you will have 2 options as given below: 

1. Add contact manually 

2. Import contact using CSV 

(You can also select from existing contacts.) 

2. Create a WhatsApp Campaign:  

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Go to the WhatsApp Campaign section. 

Click on the Add button on the right-side corner. 

Enter the campaign name. 

Select a template from the dropdown list (only active templates will be shown). 

Select the Audience List to which you want to send campaign messages. 

Choose the attributes that are included in the template corresponding to user details. 

(If no attributes are needed, proceed to the next step.) 

3. Run the campaign:   

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Post Now or Schedule as per your campaign requirements. 

Click on the Post Now button on the right-side corner to run the campaign immediately. 

You will be redirected to the Campaign List page. 

Click on your campaign to check the campaign details. 

Features of WhatsApp Ad Campaign  

WebMaxy WhatsApp Commerce offers several strong features for creating and managing WhatsApp Ad Campaigns:  

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1. Ad Creation and Management:   

WebMaxy enables businesses to craft visually appealing and engaging ads directly within the platform. These ads can be customized with rich media elements, such as images, videos, and interactive buttons, making them more attractive to prospective customers.  

2. Targeted Audience Segmentation:   

The platform permits businesses to segment their audience based on various criteria such as demographics, interests, and behavior. This helps in delivering personalized ad content that is more likely to resonate with specific customer groups. This increases the productivity of the campaigns.  

3. Automated Customer Engagement:   

With WhatsApp automation capabilities, WebMaxy WhatsApp Commerce can automatically engage customers who respond to ads. This may include sending instant replies, sharing product catalogs, or offering personalized recommendations. This enhances the customer experience and drives conversions.  

4. Analytics and Performance Tracking:   

WebMaxy WhatsApp Commerce provides wide analytics tools that track the performance of WhatsApp Marketing Campaign in real-time. Businesses can monitor key metrics such as click-through rates, conversions, and customer engagement stages, enabling them to refine their strategies and optimize their campaigns for better results.  

5. Seamless Integration with WhatsApp API:   

The WebMaxy WhatsApp Commerce is fully integrated with the WhatsApp Business API.   

It ensures smooth communication between businesses and customers. This integration supports features like quick replies, customer data collection, and the ability to initiate conversations from ads, creating a cohesive marketing funnel directly within WhatsApp.  

6. Multi-channel Support:   

Other than WhatsApp, WebMaxy supports integration with other digital marketing channels, allowing businesses to create omnichannel campaigns that deliver a consistent message across platforms, further expanding the reach and impact of their WhatsApp ad efforts.  

These interesting features make WebMaxy WhatsApp Commerce a powerful tool for businesses looking to utilize WhatsApp’s extensive user base for their marketing campaigns.  

 
 

End Summary   

With all the above information on WhatsApp Marketing Campaigns, you must be familiar with WebMaxy WhatsApp Commerce by now. WhatsApp Ad Campaign gives assured results. With the use of our platform, your conversion rate improves a lot. This may help you in the growth of your business. We give our all-time attention to our customers.   

For any clarifications and help, you can mail us at: info@webmaxy.co. 

Unleash Smarter WhatsApp Ad Campaigns 

Transform WhatsApp into a business driver with WebMaxy WhatsApp Commerce 

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