How AI Enhances SaaS Application Analytics The COVID-19 pandemic accelerated the rise of OTT platforms, transforming entertainment consumption worldwide. With traditional options limited, platforms like Netflix and Disney+ saw unprecedented growth. This shift spurred innovations in marketing, content strategies, and user engagement, emphasizing personalized experiences, original content, and digital channels. As we look to the future, these changes will continue to shape OTT platform marketing, integrating technology, sustainability, and local relevance for ongoing success in a dynamic industry. To read more click the link below. https://aphelonline.com/maximizing-saas-application-analytics-value-with-ai/ #ottplatforms #ott #development #ottappdevelopment #buildottapp #createottappdevelopment