Before we can look at specific laws, we need first to understand why these principles have been taking on growing importance in our AI-dominated world.

• The Paradox of Complexity: Apps are extremely complicated in the background these days, yet individuals expect them to be simplistic. Customizations based on AI, real-time processing, and cross-device synchronization build rich experiences—but only if complexity is not exposed to users.
• The Attention Economy: With the infinite digital distractions of our universe, customers make split-second decisions on whether or not to utilize your product. You have milliseconds to impress and seconds to demonstrate your worth.
• Platform Proliferation: Users now interact with products on mobile, desktop, voice assistants, and new AR/VR interfaces. UX laws offer common guidelines that apply across all of these platforms.