When to Use a News Wire Service vs. Direct Outreach

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2025-11-14 15:55:00 -

Imagine you're a bootstrapped US tech startup, racing against the clock to launch your innovative SaaS tool amid fierce competition. Your marketing budget is razor-thin, yet the pressure to secure media mentions is immense. Traditional news wire service routes promise broad reach, but they often come with opaque pricing that balloons costs for even a simple announcement. Direct...

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