Expanding the Definition of Beauty: From Lashes & Brows to Hair, Nails, and Whole-Body Care
  Beauty is transforming. What once revolved around single-purpose products—like mascara for lashes or polish for nails—has evolved into an integrated, whole-body approach driven by wellness, personalization, and clean formulations. Consumers no longer want isolated treatments; they want simplified routines powered by multi-category brands they trust. This shift explains the...
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