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2026-01-21 05:07:56 -

How to Improve MarTech UX Beyond Interfaces
Why user experience in marketing technology goes deeper than design alone User experience has become a defining factor in how marketing technology is adopted, used, and scaled. Yet too often, UX conversations in MarTech stop at visual design—dashboards, layouts, and UI polish—without addressing the deeper friction that marketers face every day. As explored in a recent...

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2026-02-04 04:18:35 -

Why MarTech Complexity Is Hindering Marketing Effectiveness
Marketing technology was meant to simplify execution and unlock smarter growth. Instead, many organizations now operate sprawling MarTech stacks that are difficult to manage, integrate, and optimize. As tools multiply and workflows fragment, marketing effectiveness often declines rather than improves. The problem isn’t lack of technology—it’s complexity without coherence. For...

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