The global Digestive Health Supplements Market is projected to grow from USD 19.3 billion in 2025 to USD 34.5 billion by 2035, registering a healthy CAGR of 6.0% during the forecast period. According to the latest insights from the Digestive Health Supplements Market Size and Share Forecast Outlook 2025 to 2035, this surge reflects the expanding awareness of gut health’s critical role in overall well-being and the growing demand for natural, preventive nutrition solutions.

Digestive supplements—spanning probiotics, prebiotics, and digestive enzymes—are gaining significant traction as consumers seek convenient ways to improve digestion, enhance immunity, and maintain balanced gut microbiota. The prevalence of modern lifestyle-related digestive disorders, combined with increased dietary awareness, continues to fuel market growth globally.

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Probiotics Segment Dominates Global Sales

Among product types, probiotics remain the leading segment, accounting for approximately 42% of the total market share in 2025. Scientific studies linking Lactobacillus and Bifidobacterium strains to digestive and immune health have strengthened their demand. Industry giants such as Danone (Activia), Nestlé (Garden of Life), and Procter & Gamble (Align) continue to expand portfolios with multi-strain probiotic formulations targeting diverse health needs.

Parallelly, prebiotics, comprising 26% of the market, are witnessing strong adoption as they foster beneficial gut bacteria through dietary fibers like inulin, FOS, and GOS. Manufacturers such as BENEO (Orafti Inulin) and Cargill (Fibersol-2) are introducing advanced prebiotic formulations that support digestive wellness and fiber fortification in functional foods and beverages.

Capsules Lead the Market by Form

In terms of format, capsules represent nearly 38% of overall sales due to their high bioavailability and extended shelf life. Leading companies like Nature’s Bounty, Culturelle, and Renew Life are leveraging enteric-coated and delayed-release capsules for superior delivery efficiency.

Innovation is also emerging from Capsugel (Lonza) and ACG Group, who have introduced plant-based cellulose capsules catering to the growing vegan and clean-label supplement trend. Tablets follow closely behind with a 29% market share, as firms like NOW Foods, Schiff (Digestive Advantage), and Solgar develop chewable and effervescent tablets to enhance palatability and absorption.

Asia Pacific Emerges as Key Growth Hub

The Asia Pacific region is expected to register the fastest growth rate throughout the forecast period, supported by rising consumer health awareness, improved healthcare infrastructure, and increasing acceptance of functional foods.

• China leads with a robust CAGR of 7.9%, driven by the fusion of traditional Chinese medicine principles with modern supplement innovation. Local players, backed by supportive government initiatives, are expanding rapidly through R&D and e-commerce integration.
• India, growing at 4.5% CAGR, benefits from a blend of Ayurvedic traditions and growing digital access, fostering the adoption of herbal and probiotic supplements.
• Japan maintains a premium position with 3.8% CAGR, focusing on scientifically validated probiotics and enzyme formulations tailored for its aging population.
• The USA continues to dominate global revenue, expanding at 6.5% CAGR, propelled by growing incidences of digestive disorders and product innovation in enzyme-based and probiotic supplements.

Recent Industry Developments and Innovations

The market is witnessing transformative innovations from both leading and emerging players:

• DSM-Firmenich unveiled its “Healthy Longevity” platform at Vitafoods Europe 2025, focusing on gut health and cellular senescence prevention, marking a major advancement in healthy aging.
• Research at Probiota 2025 emphasized personalized microbiome profiles, paving the way for customized digestive solutions tailored to individual gut ecosystems.
• Kirin Holdings’ acquisition of Fancl (August 2024) and Coca-Cola’s upcoming launch of prebiotic soda “Simply Pop” (February 2025) highlight how beverage giants are tapping into the growing digestive wellness trend. PepsiCo is also preparing to enter the prebiotic beverage space with a 2025 launch.

These developments underscore how innovation, backed by research and functional food integration, continues to expand consumer choices across categories.

Competitive Landscape: Established and Emerging Players

The competitive environment remains dynamic, with global leaders and new entrants reshaping the market:

• Established Players: Bayer AG, Pfizer Inc., DSM N.V., Amway Corp, and Lonza Group Ltd. dominate through global distribution networks, trusted brands, and diversified product portfolios.
• Key Players: Herbalife Nutrition Ltd., The Bountiful Company, and NOW Foods are expanding their digestive supplement lines with clinically supported ingredients.
• Emerging Innovators: Startups like Seed Health, Zenwise, and Alimentary Health Limited are carving niches with science-backed, plant-based, and personalized formulations targeting specific gut health issues.

This mix of established corporations and agile newcomers is driving competitive differentiation through innovation, sustainability, and scientific validation.

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